A Study On The Present Situation And Countermeasures Of Internet-film Companies From The Perspective Of Industrial Convergence

The industrialization of the Chinese film has been started from 2003. With the traditional film studio companies’ joint effort, the film industrial chain has been built. This film industrial chain is centered on the three main links:film-making, film distribution, and film projection. Now, the scale of Chinese movie market is expanding and the film industry becomes matured. The Chinese movie market captured the eyes of outside capital. With the rapid development of Internet technology and the mobile information technology in China, Internet industry extends farther to film industry. This phenomena makes the industry boundary between two industries vague and even disappear. In these circumstances, industry convergence has become a new trend of industry promotion and development. The paper firstly introduces the reasons, expression and modes of industry convergence between the film industry and the Internet industry. Based on the present situation, Internet companies play a leading role in the development process of this industry convergence. In the meantime, a large number of Internet-film companies of different scales appears in the market.The Internet-film companies move to the judgment seat and exerts more and more influences on movie market. On the one hand, the Internet-film companies are optimizing the traditional film industrial chain and enlarging the movie markets. Besides, they drive traditional film industries to carry on strategic innovation. On the other hand, a great clamour has arisen around the question of commerciality or artistry. Meanwhile, there are a lot of questions we need answers to:such as, which kind of film does the market need? How is the film industry move into the future? And so on. Nowadays, the movie market is a combination of positive effects and negative effects. So the Internet-film companies should be guided by the socialist core values and increase the level of content convergence and talents convergence. Besides, the Internet-film companies should also actively construct an open enterprise ecosystem.The traditional film companies will be involved in this ecosystem too. Only in this way can we lessen the negative effects and give full play to the positive effects. Under joint effort of both sides, the film industry and Internet industry will create a win-win situation and Chinese film industry will achieve sustainable development.