Research On Industrial Convergence Development Of Tourism Industry And Cultural Creative Industry

With the development of society and the improvement of living standards, cultural and creative industries have developed well in recent years. Many cultural and creative industrial parks have appeared in China's Yangtze River Delta, the Pearl River Delta region and Beijing and so on. To promote the integration of tourism industry and cultural creative industry has become a new path for the cities to construct urban symbols and shape urban image, but also it becomes a new choice to enhance the soft power. At present, although the integration of tourism industry and the cultural creative industries have already existed, and will develop further more, this theoretically research is at the preliminary stages which have not yet formed a complete theoretical system. This is not adapted to the increasingly developed cultural creative tourism industry. To do some research on industrial convergence of tourism and cultural creative industry, not only give some instruction to the practice, enrich the basic theory, but also give some foundation for the government to establish industrial convergence development policy.Tourism is a strong industry relationship, great development industry. It is one of the key factors to decide the development of tourism industry' success or failure whether the exploration of the main tourist attractions and tourism products is good or not. And the cultural and creative industries with higher added value, strong integration, high-impact brands, such as sustainable update of the characteristics provide the tourism industry new value-added points. The realization of furthering the industrial convergence of the tourism industry and the cultural creative industries will be the future direction and highest-level form of the development of the tourism industry.This paper tries to explore industry solution to the current bottleneck in the development of China's travel from industrial convergence with cultural creative industries perspective. The author deeply understands it's connotation and the development of the cultural creative industries in the world, analyzes fusion mechanism of the tourism industry and the cultural creative industries, and summarizes three convergence models: penetrated convergence model, the extended convergence model, and recombined convergence model; On this basis, the author analysis the value chain for cultural creative industries in industry integration, and points out the tourism industry and the cultural creative industries can be integrated in every chain link; besides, the author discusses the interactive development between two major industrial integration and points out that convergence with the cultural creative industries is the future direction and highest-level form of the development of the tourism industry. Then, through the construction of the system convergence model, pointing out that cultural creative tourism products, tourism and cultural creative business enterprise, cultural creative tourists are the three core convergence elements, based on this analysis the Supply - Demand -Support - the Government - Environment five effect modules. Then, discusses the strategies to promote the Integration with cultural creative industries and achieve the economic growth mode transformation from supply (tourism businesses cooperates with cultural creative businesses),need(tourist guiding),government(building a support system), environment (to create a creative cultural atmosphere of the city). Finally, this paper summarizes the the main points of the full text and some defects in order to get a clear future direction for further research.