Research On Packaging Design Strategy Of Mongolian Medicine

Since the work report of the Nineteenth National Congress of the Communist Party of China pointed out that the implementation of a healthy China strategy should adhere to both Chinese and Western medicine.The inheritance and development of the cause of traditional Chinese medicine,ethnic medicine has gained greater opportunities for development.In 2018,13 ministries and commissions such as the State Administration of Traditional Chinese Medicine and the National Ethnic Affairs Commission jointly issued "Several Opinions on Strengthening the Work of Minority Medicine in the New Era" and proposed to establish a relatively complete minority medical health service network in ethnic areas to improve industrial level and standardization system,strengthen international exchanges,and fully inherit and protect the medicine of ethnic minorities.Mongolian medicine is an important part of China's ethnic minority medicine and a vital supplement of China's modern health resources.It is a precious cultural heritage in the field of traditional Chinese medicine and pharmacy,which contains the medical wisdom of Mongolian people.In recent years,with the rapid development of ethnic medical industry,Mongolian medicine is now facing unprecedented development opportunities and challenges.However,the traditional packaging of Mongolian medicine has been unable to meet the development demand in domestic and international pharmaceutical markets,which is an urgent problem to be solved.Based on the industrialization of Mongolian medicine,this thesis will,guided by the real needs of its users,constructs Mongolian medicine packaging design practice taking Mongolian medicine in Affiliated Hospital of Inner Mongolia University for Nationalities as an example.In terms of research methods,the thesis is based on literature research,and sorts out and analyzes the relevant literature on the development status of Mongolian medicine industry branding and Mongolian medicine packaging design.Through field visits,the author personally visits the Mongolian Pharmacy,Mongolian Medicine Laboratory,and Mongolian Medicine Preparation Room of the Affiliated Hospital of Inner Mongolia University for Nationalities so as to obtain information,users' views and insights on Mongolian medicine packaging design by conducting face-to-face interviews with patients,Mongolian medical experts,and pharmacy staff.Finally,a questionnaire survey is used to collect reliable data and try to build a Mongolian medicine packaging design system based on users' demands and expectations for packaging design.This article is divided into four chapters.The first chapter introduces the correlation between the industrialization and branding of Mongolian medicine.The industrialization of Mongolian medicine itself promotes the development and improvement of branding,and provides a real demand for the packaging design of Mongolian medicine brand.This chapter also carries out research on the historical evolution of Mongolian medicine packaging design.The evolution shows that Mongolian medicine packaging has developed its own context,and its packaging concepts and design inspiration have the possibility of research.In the second chapter,the writer takes "Inner Mongolia University for Nationalities" as an example to carry out investigation and research on the packaging design of Mongolian medicine,conduct field investigations and investigations,analyze the current status of its packaging design on the basis of obtaining relevant information,and obtain the information through questionnaires and visits.The valid data of the test user's demands and expectations on the packaging of Mongolian medicine provide scientific basis for the research of the thesis.In Chapter Three,the author conducts strategic research on packaging design based on the internal positioning,value orientation and cultural position of Mongolian medicine branding and also explores the positioning factors affecting the packaging design of Mongolian medicine brand in three aspects product design,commodity concept and consumption concept of Mongolian medicine packaging design.The research theory of Mongolian medicine brand packaging visual performance is selected based on the value orientation of functionality,perception and aesthetics,to provide a theoretical basis for design practice strategies.In the last chapter,the brand case of "Affiliated Hospital of Inner Mongolia University for Nationalities" is used as the final presentation of Mongolian medicine packaging design practice.This will use the data and theory obtained to complete an independent pharmaceutical packaging brand design.