Research On Brand Packaging Design Of Red Sausage In Churin Leadfoods

Churin Leadfoods,a hundred years old Chinese enterprises,its main red sausage products because of Russian traditional craftsmanship and unique European flavor has become popular with Harbin residents and Chinese and foreign tourists favor the characteristics of food.Churin Leadfoods is not only a product,it has long been rooted in the Harbin people’s food culture,the brand is the foundation of deep cultural heritage,it is the city in the historical accumulation of exotic cultural background of the show;more than In this way,Churin Leadfoods red sausage production technology in Heilongjiang Province in 2008 to become the first "intangible cultural heritage",as one of the high value-added industries in Harbin Churin Leadfoods red sausage brand design has gradually become an important part of promoting urban economic development,Harbin regional culture brand packaging design as a city and local culture to promote the special business card,it will be re-examined and created can not be ignored.This paper tries to start from the academic point of view,Churin Leadfoods red sausage brand packaging design as the starting point to carry out research,in-depth analysis of Churin Leadfoods red sausage brand packaging design status,comparative analysis of domestic and international red bowel brand packaging design typical case,Churin Leadfoods red bowel brand packaging design with visual elements lack of unity,regional cultural characteristics and other issues are not objective analysis.This paper analyzes the design idea of Churin Leadfoods brand design,and puts forward the strategy of coping with Churin Leadfoods brand design of red sausage brand.Brand packaging design ideas and suggestions.At the same time,try to focus on the characteristics of brand packaging design designers to help,and from the reality and theoretical support,so as to ensure that the design practice to more local culture,humane and sustainable development,for regional culture Inheritance and promotion also have important theoretical value.