Gender,Motivations And Narcissism:Digital Self-Representation In China

With the advancement of camera phones,selfies have become part of Chinese popular culture,known as zipai.Through the lens of Goffman Dramaturgical Theory and User and Gratification Theory,the research views selfies as multifaceted culture and seeks to scrutinize the construction of digital self-representation through selfies,thus more focusing on selfie taking and editing,behaviors before posting.A survey of 420 individuals via online questionnaire examined the relationship between gender difference and selfie-related behaviors: selfie taking and editing,selfie taking and editing motivations,and the notion of narcissism.The research revealed females were more actively engaged in selfie taking and editing than males.As identified by exploratory factor analysis,selfie taking motivations consist of self-approval,socialization and attention seeking whereas selfie editing motivations include attention seeking and entertainment.Despite the correlations between all the motivations with selfie taking and editing frequency respectively,only self-approval motivation and entertainment motivation were statistically relevant.Narcissism carried significantly relatedness with selfie taking and editing frequency.