Research On Overall Visual Design And Application Of Network Garment Brands

The most prominent feature of 21st century is digital informatization.With the development of science,technology and economy,the e-commerce mode based on Internet is formed in the era of global Internet.To be more specific,the traditional commercial marketing mode is broken,and more and more consumers start to purchase commodities through Internet platform.Consequently,as a new brand form,Internet brands are developing rapidly.Different from the traditional brand communication in media,Internet brands mainly rely on network platforms.Therefore,if a garment enterprise wants to have rapid development and innovation by selling garments through network,it has to have a good network garment brand image.In the circumstances,garment brand image is established on the consumers' overall visual perception of the garment brand.The overall visual design of network garment brands should conform to the features of Internet marketing mode.At present,the innovation and individuation of the overall visual design of China's network garment brands need to be improved.Focusing on the overall visual design of network brands and based on brand science,design science and other relevant theories,firstly,this thesis introduced the concepts of garment brand,network garment brand,consumer perception and overall visual design;secondly,it analyzed and researched the contents,principles and methods of the overall visual design of network garment brands,carried out a theoretical analysis of the establishment of the brand culture of the network garment brand LTYP,researched the overall visual image of LTYP combining theory and practice and mainly analyzed the application of the overall visual design of network garment brands specifically from the logo design,web page design,visual photography,packaging design,etc.which are used to build the overall visual images of brands;finally,this thesis analyzed and raised problems and improvement measures of the overall visual design of LTYP and researched the realistic thinking and development trend of the overall visual image design of network garment brands.This thesis can further deepen the understanding and theoretical research into the overall visual design of network garment brands,offer preferences to the development of the network garment image LTYP and it is also beneficial to the development of the overall network garment industry of China.