Urban Cartoon Image Research

City cartoon image as an important part of city brand visual identification system,is the concentrated reflection of city culture,is bearing the important carrier of city spiritual civilization.With further integration of new technology,new media development,the city of cartoon image is widely used in activity events,travel industry,the government image,etc.,presents the distinctive geographical features the advantages of the mode of transmission,diversity makes the city shine.At present,globalization speeding up,the competition between cities in our country,many cities are eager to build city brand,in a hurry to launch their own cartoon city,in the ever-changing science and technology and communications appeared many problems in the application of the new environment.This is mainly embodied in the urban cultural connotation is not clear,insufficient development of derivatives,operation promotion system,etc.Therefore,this article through to conduct the thorough research to the city of cartoon image,try in the creative design,development derivative and operation promotion three aspects to the current practical application and theoretical construction to provide the reference and the train of thought,specific content is as follows:The first part starting from the design thought of cartoon image,locate in cities,urban culture as the background,in view of the city the style of the cartoon image positioning,prototype selection,design and color design in-depth study,analyze the principle and method of city character creative design is.At the same time,combined with the new era of cartoon image of city request,explore the more appropriate design.The second part from the Angle of view of the rich city cartoon form,through the analysis of its products,theme activities in the city planning and the advantage of public space optimization,etc,discussed the basic principles of derivative development of urban characters,specific strategies and the role of tour industry development of city.The third part from product operation to promote ideas,combining the actual case of city cartoon image operation promotion,discussion about urban cartoon characters in various stages of the operation principles and methods.Research from the content system,route of transmission,application promotion and other aspects,and combining with the specific case analysis for city cartoon image standardization,specialization of operation mode,put forward specific content,spreading channels,attaches great importance to the core application promotion strategy,etc.Take advantage of today's new media and new technology,constantly improve the cartoon image recognition of the city and keep fresh vitality,better service for the city.In addition,this section also cartoon image of city to analyze the limitations in the route of transmission and application promotion,to explore the cause of the problems with reasonable solution.