Research On Cartoon Art Image Design Of Songsong Town In Harbin

This paper focuses on the design concept of the cartoon image of Songsong Town theme life square,and expounds the psychological impact of the cartoon image on the audience under the external form of expression.The cartoon image designed for the original theme square,through the symbolic artistic image design,through the designer’s anthropomorphic characteristics,gives its audience a sense of psychological pleasure,thus generating commercial value.In order to develop the original children’s culture industry,it is necessary to analyze the psychology of the audience.Cartoon images designed based on children’s psychological research and in line with the business philosophy of the theme square can maximize its commercial value through derivatives,thus maximizing the economic profit of the theme square.This research elaborates the research topic from five parts:First of all,the cartoon image design of Songsong Town.This paper makes a basic analysis from three aspects:the appearance design of the cartoon image of Songsong Town,the national cultural basis of the cartoon image design of Songsong Town,and the internal relationship between the cartoon image of Songsong Town and the theme square.Secondly,the affinity and visual persuasion of the cartoon image design of Songsong Town.Three kinds of visual rhetoric devices are used to enhance the visual persuasion of cartoon images.Analyze the affinity of its cartoon image from the dual Angle of designer and audience.Thirdly,the symbolic analysis of the artistic image design of Songsong Town is made from four perspectives:the humorous effect of exaggerated symbols,the implicit expression of symbolic symbols,the simplification and vivid expression of design language symbols and the advantages of cartoon images of animal symbols.Fourth,it is the psychological metaphor under the cartoon artistic image of Songsong Town.This part mainly includes the needs of children’s emotional cognition and psychological construction,the healing of adults’ psychology,and the transformation of Songsong Town cartoon image from consumer psychology to commercial value.Finally,the cultural value and social value of Songsong Town and its cartoon images are analyzed and stated.