Research On Intra-industry Trade Of Chinese And American Cultural Creative Products

With the increasing frequency of international economic exchanges,cultural and creative industries have attracted widespread attention from countries around the world due to their characteristics of innovation,high added value,and low energy consumption.As a result,emerging industries have emerged as the background of the knowledge economy.With its strong development momentum,China has become the world’s largest developing country with huge economic growth potential.The United States,which is the world’s largest developed country,cannot be underestimated.Bilateral trade in cultural and creative products between the two countries will bring huge benefit for both of them.The important driving force of their respective economic growth will also have an important impact on the development of the world economy.Therefore,this article will explore the factors that influence the intra-industry trade of cultural and creative products between the United States and China,analyze the development status of cultural and creative products trade between the two countries,and provide suggestions and countermeasures for the promotion of economic growth and the development of cultural creative industries in China.According to the data report released by the United Nations Conference on Trade and Development,China is the largest exporter of cultural creative products in developing economies,and the United States is the largest trader of cultural creative products in developed countries.Therefore,this article will choose China and the United States to explore the development status and influencing factors of intra-industry trade in bilateral cultural creative products.First,the article briefly defines and elaborates related concepts such as cultural and creative industries,cultural and creative products,and reviews recent studies on cultural and creative industries and intra-industry trade.On this basis,according to the relevant data of the United Nations Conference on Trade and Development(UNCTAD)and the United Nations Commodity Trade Database,the current status of bilateral trade in cultural and creative products between China and the United States is analyzed,and the overall scale of bilateral cultural and creative products trade has continued to expand and the trade structure has been concluded.Conclusions such as imbalance,and further using the most widely used static intra-industry trade index GL and dynamic intra-industry trade index MIIT,HIIT,VIIT to measure the current status of intra-industry trade of cultural and creative products in the two countries.China’s level of intra-industry trade in cultural and creative products is on the rise,and overall it is still dominated by inter-industry trade.Then,the factors affecting the intra-industry trade of cultural and creative products are divided into economic factors,cultural factors,market factors,talent factors,and technical factors.The article uses the previous indicator measurement and analysis results to construct a static GL indicator,a dynamic HIIT indicator,and a dynamic VIIT indicator regression model.The article will use empirical analysis to analyze the impact of these factors on the static intra-industry trade index and dynamic intra-industry trade index of the two countries,to test the effects of various factors on different types of trade.Finally,relevant countermeasures and suggestions will be propoesd to promote the development of intra-industry trade in cultural creative products of the two countries.