Research On The Influence Of Multidimensional Psychological Distance On The Usefulness Of Online Movie Review

Affected by the development of the Internet,China's movie industry has gradually entered the "Internet +Movie" development model.The rapid development of this model not only increases the consumption of citizens in the movie industry but also promotes the development of the national economy.They have promoted the accelerated development of other entertainment industries.Coupling with the popularity of various mobile social shopping apps,people are more and more accustomed to using these platforms to meet their own needs.Nowadays,the country's movie industry is in a stage of rapid rise,but how to select the most suitable information for the audience from the massive movie data on the Internet requires special attention to the psychological role of the audience.In order to further expand the theoretical research on the usefulness of online movie reviews,and provide a scientific basis for users to generate high-quality movie reviews,this article explores the effect of multidimensional psychological distance and its interaction on the usefulness of online movie review to clarify the influence of deeper user psychological characteristics on the usefulness of movie reviews.This paper takes douban.com movie as the research platform and online movie review as the research object to explore the influence of users' psychological distance on the usefulness of movie review.This paper establishes a basic model of the influence of multidimensional psychological distance on the usefulness of online movie review,which mainly includes two parts: the measurement level of usefulness and the psychological distance level,in order to explore the influence of multidimensional psychological distance on the usefulness of online movie review.Psychological distance includes three aspects: time distance,social distance and hypothesis.Subsequently,this paper puts forward the theoretical hypothesis,establishs a research model of the influence of multidimensional psychological distance on the usefulness of online movie criticism,and explores the influence of various dimensions of psychological distance and the interaction between psychological distance on the usefulness of online movie criticism.This article uses the Python crawler to collect data related to douban.com movie reviews,and then statistically analyzes the data,gradually draws conclusions and explains the conclusions,and puts forward practical suggestions based on the actual situation.The research of this paper is an in-depth exploration of the usefulness of online movie review.The conclusion drawn in this paper is of high application value for reasonably guiding users to engage in the production of high-quality movie review and scientifically improving the usefulness of movie review.