| With the rapid development of The Times and the application of new media technology,the pace of people's life and the speed of information acquisition are accelerated,and the fragmented time allocation promotes the change of media form and content.Under the new media environment,the traditional documentary ecology has also undergone great changes,which deeply affects the production,communication and marketing process of documentaries and the entire film and television industry,subverts the traditional documentary pattern,and brings great influence to the innovative development of the documentary industry.Micro-documentaries are in line with the current fragmented time attributes,fast-food viewing habits and the communication characteristics of new media.After their emergence,micro-documentaries have achieved rapid development and get the attention of advertising practitioners.Its material selection Angle,creation technique,the way of expression also presents the trend of diversified development.At present,the definition of "micro-documentary" is not clear in the academic circle and the industry.More understanding tends to be given to the micro-video broadcast on the new media platform.There is no definition on the real "record" property of such videos,and the difference between micro-documentary and ordinary short video is not clear.This paper explores the concept definition,material selection Angle,creative technique and commercial application of micro-documentaries in the new media era by combing the relevant materials of micro-documentaries at home and abroad and the creation practice of micro-documentaries,so as to provide some ideas for the development of micro-documentaries.At the same time,combined with the creation practice of the work "a cup of good water",summarize the experience and inspiration in the creation process,and explore the effective combination of micro documentary and the propaganda work of state-owned enterprises in the new era. |
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