Research On The Visual Image Design Of Chinese Farmers' Harvest Festival

The Chinese Farmers Harvest Festival is a festival set up at the national level in 2018,and the time is the lunar autumn equinox every year.In the ancient times when agriculture was the main source of economics,the ancestors attached great importance to the harvest festival,but with the development of the times,the audience of the harvest festival was particularly narrow and only active in some rural and minority areas.The rise of a festival will drive the development of the related industrial economy.The Harvest Festival is of great benefit to the development of the agricultural economy and even the strategy of poverty alleviation.Therefore,the promotion of the Harvest Festival must not be delayed.This article aims to discuss the visual image design of Chinese farmers' harvest festival through literature research,questionnaire survey,case analysis and other research methods.Summarize its festival content;analyze the significance of visual image shaping for Chinese farmers 'harvest festival;study the farming culture behind Chinese farmers' harvest festival,analyze the cultural connotation of harvest festival;design practice of visual image with festival theme "agricultural makeup" For the research object,analyze the design creativity and design application performance.