Study On The Ethnic Culture Change And Protection Of Chengyang Dong Minority Villages Under The Impact Of Tourism

Ethnic culture is the crystallization of wisdom created by ethnic minorities in the process of daily life.It is also the core attraction of tourism activities in ethnic tourism destinations.In recent years,it's the boom period for the development of ethnic tourism.Driven by the economic benefits of tourism,more and more residents are eager to join the ranks of ethnic tourism.The change of ethnic culture is an eternal proposition.Under the influence of ethnic tourism,the pace of the ethnic culture change is accelerating.Ethnic culture will change in different directions.One is that the ethnic culture will be protected and inherited in the process of ethnic tourism development;the other is that the ethnic culture will be more and more commercialized and superficial under the control of tourism interests,which is in danger of extinction.At present,many ethnic tourism destinations in China are facing the dilemma of the cultural dissimilation.Therefore,it is very important to analyze the mechanism of ethnic culture change and put forward the corresponding suggestions for the protection of ethnic culture,which can solve the dilemma above.Based on the previous studies and the actual area condition,this paper take Chengyang Dong Minority Villages as the case study,and choose the cultural dimension theory as theoretical basis and the structural equation model as the research tool.In this paper,5 potential variables and 22 observed variables were selected to make up the questionnaire of this paper.The questionnaire data were obtained through field survey,and the sample data were analyzed by spss20.0 software for descriptive statistical analysis and the reliability and validity test.After that,use amos24.0software to conduct the further analysis,such as significant analysis and model fitting test.When the model was modified by analyzing MI value,the significance relationship between potential variables was tested.The results show that: the six hypotheses proposed in this paper have passed the significance test,in which the external adaptability of culture has a significant positive impact on the change of material culture?behavior culture and spiritual culture;The internal adaptability of culture also has a significant positive impact on the change of material culture ?behavior culture and spiritual culture.Based on the above analysis results,this paper puts forward the protection mechanism of the ethnic culture under the impact of tourism,including the protection and development mechanism ? the guidance and adaptation mechanism ? the training and cultivation mechanism ? the residents' participation mechanism?the concept shaping mechanism and the policy guarantee mechanism,in order to achieve the double-win goal of ethnic tourism development and the protection of ethnic culture.Meanwhile hope this paper can provides reference and significance for the sustainable development of other ethnic areas.