A Study On The Rhetoric Of "Silk Road" Films In The New Era

In the context of movie rhetoric in a new era,“Silk Road” subject movies,by upholding value pursuits of cultural confidence,demonstrate unique artistic charm and ideological connotations through ingenious application of movie rhetorical skills.With movie rhetoric theories as the methodology basis,this article analyzes the application methods and distinctive art of rhetoric in “Silk Road” subject movie language since2012,and expounds on how “Silk Road” subject movies in the new era achieve breakthroughs and innovation in “ rhetorical elements ”,“rhetorical strategy” and “rhetorical style” within the movie rhetoric context of “carrying forward traditions and opening up to the world”,thus providing for reference an academic basis and practice approach to the innovative development of“Silk Road”subject movies in the future.The article unfolds the study with the following parts:The introduction discusses such aspects as the significance of this topic,status quo of related research home and abroad,as well as relevant concept definition,which lays a foundation for the following explanation.The first chapter,by focusing on the rhetorical context,analyzes the substantial impact of changes in history,social and propagation contexts on “Silk Road” subject movie language rhetoric since the 18 th CPC National Congress,as well as the artistic responsibilities and duties of“Silk Road” subject movies in the new era.The second chapter,by focusing on rhetorical elements,analyzes the rhetorical effects and aesthetic values of visual,audio and lines elements on “ Silk Road ” subject movie language,thereby probing into the specific rhetoric approaches and methods of“Silk Road”subject movies in the new era.The third chapter,by focusing on rhetorical strategy,analyzes the rhetorical strategy used in “ Silk Road ” subject movies from three perspectives of dynamics,adaptability and controllability,thereby exploring into strategic designs in the real communication process of“Silk Road” subject movies in the new era.The fourth chapter,by focusing on rhetorical style,expounds on the rhetorical style of “Silk Road” subject movie language in the new era from three perspectives of visual,audio and lines rhetoric by combining with concrete movie rhetoric cases,seeking samples for rhetoric in “Silk Road” subject movie language in the new era.The conclusion,based on the status quo of “Silk Road” subject movies in the new era,reflects upon its current problems and difficulties,and offers a prospect into its future development.