Application Of Emotional Design In Book Design

With the rapid increase of the economic level,the third scientific and technological revolution has brought about earth-shaking changes in social life and production methods.The Internet era has come and comprehensive coverage of the society.The per capita income of people is in a linear upward trend,and the requirements for life are becoming increasingly diverse and individualized.They do not stop at the simple material needs of the past but pay more attention to the needs of the mind and the spirit.The interaction and participation in emotion becomes With the trend of mainstream demand,the sensitive points of the market are also shifting as the demand changes.Based on the above facts,the core of product innovation and design is more and more concerned with human emotions and inner world.Emotion has gradually become the mainstream of product design and future development direction.In the past book design process in our country,the design concept is more inclined to the change and design of the two-dimensional plane,ignoring the emotional communication and interaction between readers and books,and not understanding the significance and connotation of book design.Therefore,when the book design gradually tends to be humanized and emotional,it will prompt readers to not only pay attention to the content of the text of the book,but also pay more attention to the humanistic emotional design of the book and realize readers and books.The emotional exchanges and interactions bring readers a brand new reading experience,subvert the previous concept of book reading,and break the previous one-way model between readers and books to satisfy readers’ spiritual needs.Based on the above facts,this paper takes the emotional design elements of books as the core research topic in the emotional design theory,and discusses and analyzes the important elements in the emotional design process of books based on combing and summarizing the theoretical system of book emotional design.This article focuses on the innovation of book reading,the selection of book materials,and the interaction of books,and realizes the emotional design of books.Based on this,it develops the path of emotional communication and communication between readers and books,and summarizes the emotions of books.The key content of the design and the demand sensitive points of the market theme.In summary,the relevant information of the emotional design of the book was elaborated and analyzed,thus providing practical advice and suggestions for the emotional design of books.Design enters an entirely new phase and makes its own contribution.