A Study On The Current Situation Of The Dissemination Of Nuo Culture Of Baima Tibetan In Longnan,Gansu Province

Baima Tibetan Nuo culture is a relatively ancient and complete Nuo culture preserved in China,which is embodied in ritual process,performance mode,mask and props,clothing and so on,including a large number of subject knowledge such as religious teaching,folklore,drama,anthropology,archaeology,and so on.It is a living sample of current investigation of ancient civilization.Baima Tibetan Nuo dance "chige day" has also been listed in the "national intangible cultural heritage list",which has attracted the attention of all walks of life.But Nuo culture itself has the label of old and "feudal superstition".The worship of totem in the primitive society and the confrontation of technology-based theory in the modern society have greatly impacted the semi farming and semi hunting civilization,which depends on survival.The ancient inheritance mode of oral teaching is not in line with the high-speed development of the Internet world.Based on the analysis of Baima Nuo culture and the investigation of its communication status,the author expounds the communication status of Baima Tibetan Nuo culture in Longnan,Gansu Province from the aspects of communication subject,communication content,communication form,communication audience and communication effect,and based on the status quo,puts forward four problems in its cultural communication: the communication gap between digital immigrants and digital aborigines Tourism communication results in the change of the cultural representation of Tibetan Nuo in Baima;traditional mass communication channels limit the communication effect;the role of the main body of communication needs to be explored.From the perspective of cultural communication,this paper provides a specific research example for the study of Nuo culture communication of ethnic minorities,and puts forward suggestions for the communication strategies of Baima Tibetan Nuo culture.In view of the communication strategy of Baima Nuo culture,the author thinks that it is necessary to establish a systematic internal communication system of the nation;find the balance between economic development and Nuo culture communication;use new media to broaden the channels of cultural communication;create cultural brand formation characteristics,etc.,so as to improve the current situation of Baima Nuo culture and optimize and maximize its communication effect.