Research On The Application Of Big Data In The Production And Dissemination Of Chinese Movies And TV Plays

The transformation of the web watcher era leads to the transformation of the industry,and the emergence and development of the big data era has brought many significant reforms to various industries in China.In order to conform to the trend of the times,human thinking mode and behavior art will make many changes.In the era of big data,with the continuous development of Internet technology,the transformation of film and television industry is gradually increasing.Compared with the old era,with the support of big data technology,the original principle of experience based innovation content of film and television production and communication principle is gradually eliminated,and the new data based innovation service principle is gradually emerging.The focus of modern film and television production and communication has completed the transformation from experience to market.Big data technology can provide more effective and complete information for film and television production.In contrast,the effective utilization rate of information has increased significantly,and the communication process of film and television plays has added the consideration of personalization,interactivity and richness.In addition,the audience feedback system of film and television plays has also changed with the addition of big data technology.At this stage,the feedback system is gradually improving to meet the requirements of new media and big data,and the corresponding feedback data is more real and scientific than before.Big data technology is a combination of advantages and disadvantages.It not only brings many positive effects to the film andtelevision industry,but also brings many risks and challenges to the development of the industry.With the change of the principles and ways of film and television production and dissemination,the emergence of a large number of data makes it very difficult to save and process the data.The scientific audience feedback system of film and television plays has a very high demand for subjective initiative and data processing ability.At present,the system’s data processing ability cannot achieve the expected effect.In addition,many film and television producers over cater to the audience’s preferences,abandon the user’s personal privacy and the social communication value of film and television,and create many bad films with high ratings but no social value.In order to promote the development of the film and television industry,the disadvantages brought by big data technology must be taken seriously and solved practically.Film and television producers should treat the preferences of the audience rationally,produce more films and TV plays with social value with a clear mind,and promote the innovation and development of China’s film and television industry.This study mainly aims at various practical problems and causes in the production and communication of TV plays under the background of big data,explores the role of big data in production and communication,and based on the analysis of the causes of the problems,puts forward the reflection on the impact of big data in TV plays.This study can point out the direction for the future development and reform of big data TV series and effectively promote the integration of technology and art.