The Effects Of Big Data On Movies And TV Drama

In the process of rapid development of the Internet, every search, click or comments from the user will leave marks. Based on these clues, video sites and TV producers can piece together information on preference of viewers and apply targeted productions. By using these data, we can predict when the flu outbreaks, the nature of the American box office. The nature of big data analysis is to more accurately locate the needs of users by data mining, which makes the big data attractive to film and television art. Big data has both positive effect and negative effect on the film and television art. This paper attempts to locate the cut-in point by profoundly analyzing the applications of big data in terms of television drama to uncertain the important role of big data during the production of Film and Television and put forward my own views.Big data prediction can help to build up multidimensional evaluation system of film and television, which diversify the value of film and television drama; through mining the big data to find the audience whom the producers need to precisely target; "green lens" based on analysis of large data can reveal the watching records and help to produce the most-watched video. Big data makes the on-demand video online, interaction, accurate advertising, pay & watch and HD video reality. It also promotes the rapid development of Internet TV. This kind of new low-cost interactive broadcast platform is challenging the status of traditional media.Big data will help us see through demand of TV shows and movies while making fewer detours. But in the field of artistic creation, mankind needs more artistic experiments to find new ways of artistic expression, to explore new artistic inspiration and to create new concerns. In the use of big data, we have to calmly examine the duality of data and to make full use of technology, while respecting the need for artistic creation.