Research On Brand Image Design Of Rural Tourism In Qiuchang Sub-district,Huiyang District,Huizhou City

In recent years,the state and government have vigorously promoted the development of rural tourism and issued a series of relevant documents,which to a certain extent promoted the integration of local industry and tourism economy and made local governments start to think about the new direction of rural development--building brands.Rural tourism brand image design is a important part of brand building,which plays a positive role in rural competitiveness,tourism resource integration and tourism experience.In this thesis,the brand image design and construction of rural tourism in Qiu Chang Sub-district,Huiyang District,Huizhou are taken as the research object.“Sub-district” is the name of China’s administrative divisions.It is the same as the concept of “ownship” and“town”,and refers to a certain range of administrative regions.Qiuchang Sub-district,located in Huiyang District,Huizhou City,Guangdong Province,which is a well-known Hakka settlement,revolutionary base area and hometown of overseas Chinese.In recent years,Qiuchang Sub-district tries to promote the development of local rural tourism,but it only develops the tourism resources and service items,and still hasn’t built the brand visual image system to form the brand characteristics.In this thesis,Qiuchang Sub-district research and analysis,combined with the local culture,to create a set of brand visual image system reflecting the local culture,so as to assist the development of local tourism.The design of rural tourism brand image in Qiuchang Sub-district,Huiyang District,Huizhou city is discussed in five parts.The first chapter is the introduction,which describes the research background,significance,methods,domestic and foreign status quo and related concepts,and puts forward the framework of the thesis.The second chapter collects and researches the data of Qiuchang Sub-district and nearby villages,introduces the local situation,analyzes the local tourism resources,summarizes the advantages and disadvantages of local tourism development and existing problems,and puts forward the brand image design path.The third chapter combs Qiuchang Sub-district culture by using the method of cultural gene pedigree on the basis of determining the advantage of cultural resources.The fourth chapter puts forward the principles and methods of brand image design based on the combing of cultural genes.The fifth chapter carries on the design practice,expounds the specific scheme of brand image design and displays the corresponding effect drawing.Finally,summarize the content and analysis of the deficiencies and put forward suggestions for improvement.