Inheritance Management And Bloom

Art management is an emerging discipline in China.Its basic principle is to aim at different art categories.Extract their common law,Through a variety of performing arts,stage art,visual art numerous cases,The contemporary interpretation and market driving force of artistic activity creativity and planning are analyzed and studied.Exploring the artistic essence of Chinese traditional culture from "personal expression" to "integrated marketing".Yue opera is one of the most distinctive local operas in Chinese opera art,The history is short but colorful,It has grown from the original "ground singing book" to the second largest drama in China,Its ups and downs reflect the evolution of the discipline of Chinese art management.This paper analyzes the artistic derivation of yue opera,It inherits its mature drama's artistic style and rich historical accumulation.Perspective on the development of contemporary yue opera highlights the shortcomings of art management,Put forward the inheritance and development of yue opera and the communication strategy of the contemporary local opera troupe.This paper analyzes the internal and external reasons for the decline of yue opera,This paper puts forward the urgent marketing problems for the revival and development of yue opera,From the analysis of the problem,how to inherit and develop the yueju opera from the innovative inheritance.Value conversion between artwork and art commodity,The national cultural creativity and yue opera performing arts industry and other aspects to display the art of yue opera.