Research On The Countermeasures Of Fuzhou Cultural Tourism Brand Construction Based On Government Management

With the continuous improvement of people's living standards,people's consumption of cultural tourism has gradually increased.The cultural industry has gradually become an important industry in China's social and economic development and plays an important role in promoting the transformation of our social economy.As a wonderful flower of China's Chinese civilization,Fuzhou City has unique and rich cultural tourism resources.With the continuous development of Fuzhou's social economy,the cultural tourism industry has gradually become one of the important industries for the economic development of Fuzhou City.How to further enhance the development of the cultural tourism industry has become a new topic facing the Fuzhou Municipal Government.The management of cultural tourism brand is the key to promote the development of Fuzhou's cultural industry.How to product and brand the cultural tourism of Fuzhou City and construct a unique Linchuan cultural tourism industry has great practical significance for promoting the development of cultural tourism industry.In the process of promoting the development of Fuzhou's cultural tourism industry,brand building and management have become an important task in industrial development.This paper studies the cultural tourism brand management of Fuzhou City based on the perspective of government management.It is found that there are many challenges in the management of Fuzhou cultural tourism brand.The lack of unified planning for cultural tourism resources in Fuzhou City leads to the lack of outstanding quality project routes and lack of unique brand advantages.At the same time,the management of Fuzhou City's cultural tourism brand image is insufficient,which leads to the promotion of cultural tourism brand image and the lack of supervision of cultural tourism service quality.In order to further enhance the Fuzhou cultural tourism brand,the Fuzhou Municipal Government needs to highlight cultural creativity,promote overall planning,strengthen the promotion of boutique scenic spots,create quality project routes,strengthen brand image creation projects,enhance brand awareness,improve guide service quality,and enhance brand image.Strengthen the construction of cultural tourism supporting resources to ensure the development of cultural tourism.The construction of cultural tourism brand in Fuzhou City is a sustainable work.In the process of brand building,in addition to the functions of the government,other participants of cultural tourism brands should also play an important role.