China Rural Characteristic Cultural Industry Market System Study

Under the background of rural revitalization strategy,rural characteristic cultural industries have shown great development potential.However,the underdevelopment of market entity,the block in circulating process,and the lack of competitiveness of products and services are common problems,which make it harder to develop.How to establish an effective rural cultural industry market system has become an urgent problem to be solved.Therefore,this article takes the rural characteristic cultural industry market system as the research object.By systematically sorting out the rural characteristic cultural industry and the contents,features,and classifications of its market system and utilizing the diamond model to study the relevant factors,this research proposes the principles that establishing the rural characteristic cultural industry market system should follow and explore strategies for building the market system for rural characteristic cultural industryThe first part is a macro research on rural characteristic cultural industry and its market system.Based on the definition and features of rural characteristic cultural industry,this research divides the production factors of cultural characteristic cultural industry into resource-driven type,labor-aggregation type,and innovation-fusion type.Based on this,this research analyzes and defines the market system of rural characteristic cultural industry from comparison between traditional marketplace and modern market Additionally,this research concludes features of rural characteristic cultural industry which include rural talent tank,business aggregation,weaved social networks,and modern-orientedThe second part analyzes the composition of the market system of rural cultural industry Starting from market elements,this research proposes that the rural characteristic cultural industry market system is a comprehensive system composed and interacted by market entity,market objects,time structure,and space structure.The third part analyzes factors that influence the establishment of the market system of rural cultural industry.Using the Porter Diamond Model and combining features of rural characteristic cultural industry market system,this research analyzes relevant factors from six aspects which include production factors,demand conditions,related supporting industries,business entities,government policies,and opportunities to provide reference to the construction of rural characteristics cultural industrial market system.The fourth part puts forward the principles and strategies of the construction of rural characteristic cultural industry market system on the basis of the previous research.The construction of the market system of rural characteristic cultural industry should from the peasants for the peasants.It should adapt to local conditions.It should coordinate between government management and market mechanism,between social benefits and economic benefits.The construction should start from market entities,market objects,time structure,and space structure.