With the continuous promotion of economic globalization and Internet technology,the role of culture is not limited to the shaping of national values by national cultural image.To some extent,the competition of cultural soft power represents the competition of comprehensive national strength.China’s huge population and strong national strength brought by the economic system reform.India,which is next to China,regards China as an important target country for cultural diplomacy.In particular,the modi government strives to build India’s "imprint",pays attention to the promotion of cultural soft power in the diplomatic field implements the multi-cultural strategy,and uses cultural diplomacy to improve the long-standing problems between China and India,which is greatly raised Promote the influence and radiation of Indian culture in China.This paper takes India’s cultural diplomacy with China as the research object,and discusses India’s cultural diplomacy with China from five parts:the first part introduces the background,significance,research status and innovation of the thesis;the second part defines the concept of cultural and Cultural Diplomacy:culture is composed of social practice,which constitutes human’s moral,custom,knowledge,values,style,belief,and so on General cognition of orientation.The third part focuses on the current situation and motivation of India’s cultural diplomacy to China.The current situation of India’s cultural diplomacy to China can be summarized as:the main body of China’s diplomacy is hierarchical,the content is diversified and the product is visualized.The motivation can be summarized as:to achieve the goal of "a powerful country with a strong voice",to promote economic growth through cultural diplomacy with China,to expand the influence of Indian culture in China,and to consolidate India’s interests in China.The fourth part analyzes the factors that restrict India’s cultural diplomacy to China from both domestic and international dimensions.The fifth part puts forward strategies to promote the cultural development of the two countries,from the government level,economic level,people and social media level to carry out strategic analysis.According to the problem factors,the paper puts forward the countermeasures to promote the development of cultural diplomacy between China and India:on the one hand,cultural diplomacy between China and India is a two-way interactive process.To promote the development of cultural diplomacy between China and India,we should follow the principles of prudence,cooperation and flexibility,moderate risk and polarity.On the other hand,the goal of India’s cultural diplomacy with China is to consolidate the social foundation of the development of China India relations.Therefore,it is necessary to clarify the orientation of India’s cultural diplomacy with China to China India relations.In the face of the current situation,China should calm down,recognize the reality,find the driving force of its own culture,and actively promote its excellent culture.The article holds that the "contingency" implied in the historical disputes and diplomatic differences between China and India has been replaced by the trend of win-win cooperation.There is still a great space for the development of cultural diplomacy between China and India.The long cultural history and profound cultural heritage of the two countries are like icing on the cake for the development of cultural diplomacy.Only with cultural self-consciousness and cultural self-confidence can the voice of the times be heard on the international stage. |