New Century Chinese Culture Diplomacy

International cultural exchanges are increasingly active and the use of cultural diplomacy is becoming more and more outstanding. In order to tamp the foundation of cultural diplomacy, the Chinese government has been paying great attention to cultural protection and innovation, advocating maintaining the world's cultural diversity to safeguard national cultural security. This paper aims to make an exploration to the strategy, practice and meanings of China's cultural diplomacy in the early of the 21st century through textual interpretation of relevant Chinese policy and discourse texts involving culture with the method of induction and case study.In recent years China has been strengthening the construction of international cultural mechanisms, setting up more and more Chinese culture centers abroad, carrying out cultural exchanges through large-scale cultural programs, promoting overseas Chinese language teaching, implementing international cultural brands strategy, exploring new methods all along, which has diffused the Chinese culture to the world, and showed unique charm of China's cultural diplomacy. On one hand, China's cultural diplomacy conduces to enlarge China's national cultural benefits and set up China's new international image featuring reform, opening up, peace and progress; On the other hand, China's cultural diplomacy conduces to promote the diversity of world culture, maintain world peace and construct a harmonious world. In the 21st century China's cultural diplomacy is increasingly active, and has become an important component part as well as one of the three important pillars of China's whole diplomacy. In the era of globalization, China's cultural diplomacy strategy is shaping gradually.