A Study On The Status And Development Strategies Chinese Interactive Movie

Interactive movie is a new industry combining game and movie.The spontaneous discussion content of the interactive movie due to its gameplay is re-circulated in influential media and communities.In addition,interactive movies have the potential to spread widely at the audience level because of the attributes of both games and movies.The interactive narrative of interactive movies gives the audience an experience different from traditional movies,and the multi-line ending also gives it openness and vitality.In recent years,under the influence of frequent masterpieces in the European and American interactive film markets,Chinese interactive films are also gaining momentum.Its novel form has attracted the attention of the public and capital giants.However,the development of interactive movies in China is still difficult.The interaction mode is single,and the cost caused by the immature production industry and unclear industry standards limits the development of interactive movies to a certain extent.In addition,the mass market ’s lack of awareness of interactive movies and the difficulty of achieving commercialization with low commercialization also make China ’s interactive movie industry have not yet formed a positive cycle.Chinese interactive film needs to clarify its future development strategy.Improve the industry production system and speed up the genre process;enter the game industry with rich interactive experience and accurately grasp the interactive mode and nodes;use VR and other digital technologies to innovate in interactive forms.