The Development Strategy Of China's Tv Movie And Impact

This article discusses the development strategy of Chinese TV movie from the development situation, development strategy analysis and development and significance.The first part- introduction, it Introduced the research background, discusses the purpose and significance of the study, summarizes the development status at home and abroad.The second part- Overview of Chinese TV movie development, it analyzes the situation mainly from the creation of the situation of Chinese TV movie, broadcast status, technical development and winning. It summarizes the overall development of Chinese TV movie of more than ten years , such as abundant, types of diversity, the coexistence of a variety of broadcast channels, the introduction of high definition technology and so on.The third part- Development strategy of Chinese TV movie analysis, it discussed mainly from the seven areas, namely adhering to the type of development strategy, sticking to the spirit of realism, focusing on script writing, strengthening series creation, parting of broadcast mode, setting good spread awareness, forming a good production team. Through analyzing and studying of some related works, to explore the strengths and weaknesses of development of contemporary Chinese TV movie, and make more operational strategy for it.The four part- Influence and significance of Chinese TV development movie, it studied respectively from four areas, namely confluence of Chinese TV movie is a new video art form, the survival of national film, providing a good platform for youth director, enhancing Movies ratings. That the impact of TV movie development is the meanings of performing the social function of Chinese cultural heritage and the development of national film as an art form, providing a platform for the development of many young directors, enhancing the ratings of the Movie Channels and forming the corresponding market effects.