Research On Working Capital Management Of YW Group Based On Channel Theory

Working capital is called the flowing blood of the enterprise.If the enterprise wants to maintain the smooth operation and turnover,it needs to ensure the adequacy and efficiency of the working capital.At the same time,with the rapid development of Internet technology in China,Internet enterprises,as the product of the information age,emerge as the times require.Rapid development,so in order to maintain the daily operation of the need for a large amount of funds as support,working capital is particularly important to run well.One of the biggest features of Internet businesses is their dependence on traffic,the customer base.The quantity,purchasing power and fidelity are very important for the enterprises to gain the advantage in the competition.In addition,the virtualization of the transaction process,the faster renewal and the higher level of innovation are the characteristics of this type of enterprises.Combined with the theory of working capital management and channel management,this paper analyzes the working capital management of YW Group based on the classification and evaluation methods of working capital from the angle of channel.In view of the problems or hidden troubles in supplier relationship,credit management,customer management,and so on,this paper puts forward corresponding suggestions according to the characteristics of Internet enterprises and the general environment of their industries.According to the strategic deployment and actual needs to build different levels of supplier relations,strengthen the enterprise and partners of credit management,customer preferences and timely attention.The management of working capital in modern enterprises is not only from the financial point of view,more is the need to combine finance and business,Internet enterprises often have to face many upstream suppliers and more downstream customers.Therefore,we should pay more attention to the establishment of upstream and downstream channel relations,ensure the smooth channel,coordinate the relations and interests of all parties,achieve mutual benefit and win-win,and maintain their own stability and development in the fierce competition.