| As one of the demand-oriented comprehensive service industries,the interactive integration of tourism and other industries is an important way to stimulate innovative tourism products,release industrial dividends and promote rural revitalization and sustainable development of tourism.It is not only the market demand,but also the inevitable trend of the development of tourism industry to seek the industrial integTration and development of characteristics towns with intangible cultural heritage.In this paper,Hululu,a small town with intangible cultural heritage characteristics in Dazhongzhuang Town,Baodi District,Tianjin,is selected as the research object.In the development of the integration of the primary industry,secondary industry and tertiary industriy,the tourism development model of the characteristic town,which is a major carrier of rural revitalization,is worthy of academic study.On the basis of the theory of industrial integration,this paper systematically introduces that its integration path includes four different types:resources,technology,function and market.In the early stage of integration,it is manifested in the integration of resources and technology.With the development of integration process,the integration of function and market is also gradually emerging.Market convergence is an advanced form of industrial integration in towns with intangible cultural heritage characteristics,which marks the integration and development of a new height.Hululu is located in Dazhongzhuang Town,Baodi District,Tianjin City,covering a large area.It brings together the intangible cultural heritage resources related to gourd production skills,the project planning of both characteristic small towns,and is in the process of creating a demonstration township town for characteristic cultural industries.In order to build a small town with intangible cultural heritage characteristics with rural tourism function,it should have a better space for development,but in the face of some dominant brands such as small towns with intangible cultural heritage characteristics in the tourism market,Hululu is still at a lower level of development.The strong brand advantage and competitiveness have not yet been formed,so it is necessary to optiinize and upgrade its industrial integration and plan its future development direction.Taking Hululu,a small town with intangible cultural heritage characteristics,as an example,this paper analyzes the problelns existing in its industrial integration,and finds out that it has problems,including the lack of deep resource integration,the suspension of tourism connotation on the surface,and the gap in functional integration.The sense of tourism experience is not strong,the market integration is lack of diversity,the development space is limited,and the means of technological integration are lack,which affects the publicity of intangible cultural heritage characteristics.This paper probes into the optimization strategy of the deep fusion path of the three production in the characteristic town of Hululu,which is the fusion of resources,functions,markets and technologies,in order to make the town of Hululu develop and extend the industrial chain and realize the transformation and upgrading of its development in many aspects to provide one for the inheritance of intangible cultural heritage.From the perspective of innovation,it also has reference significance for the integration and development of tourism industry in small towns with characteristics. |
