Research On Motion Poster Of Urban Brand

As an important carrier of city brand promotion and dissemination,dynamic posters play a vital role in the development of city brand spirit dissemination.The city values,city spirit and city connotation conveyed by dynamic posters condense the city's historical tradition and spiritual outlook,which is an important means of dissemination to fully express the city's soul.With the development of science and technology and the change of communication media,the form of poster expression has also changed greatly.The new poster model will also be applied to the current city brand promotion,further play its unique advantages,and then promote the development of the city.Based on traditional posters,dynamic posters add dimension of time and space,break through static,and develop from single to pluralistic and interactive.Dynamic posters greatly meet users' interactive,interesting and narrative needs.Research on dynamic poster design has important practical value and significance.At present,there is little research on dynamic poster design in urban brand promotion at home and abroad,lacking of application and analysis.This paper systematically combs relevant theoretical knowledge,combines excellent case analysis,summarizes the application strategies of dynamic poster design in urban brand promotion,hoping to promote the development of dynamic poster design and urban brand promotion.This paper uses the methods of literature research,analysis and summary to analyze the inevitable development trend of dynamic posters in the new media environment;through comparative analysis,it explores the advantages and disadvantages of excellent dynamic poster design at home and abroad;starting with the origin and development of posters,it explores the relationship between dynamic posters and traditional posters,and finds out the development advantages and visual manifestations of dynamic posters.Finally,it summarizes the design principles of dynamic poster design in urban brand promotion,and analyses the characteristics and expression methods of visual elements,symbols and dynamic graphics in dynamic poster design in detail,and applies them to a specific case for comprehensive verification.The comprehensive study found that the promotion of city brand is a complex process.The poster design of city brand is not a simple "leaflet",but should reflect the city's characteristics and humanistic temperament,drive emotional experience,and promote the development and progress of city industry.The most important one is the exclusiveness of city brand.Combining the new media technology and the means of information dissemination,we should dig deep into the connotation of urban culture and find the city's own characteristics,instead of blindly imitating and dazzling technology.We should make the best use of local resources,show the city's style,expand the channels of publicity,and systematically plan the city brand promotion activities.On the one hand,to ensure the basic functional needs,on the other hand,attention should be paid to the integration of local culture and urban development personality,highlighting the characteristics of the city.The application of dynamic posters has the characteristics of high efficiency and unique entertainment of information dissemination,but it also needs to consider the limitations of the application,not all environments are suitable.Designers should act according to the actual situation,not blindly cater to the design trend,and always pay attention to the starting point and connotation of the design.