Research On Visual Communication In Motion Poster

From the era of print media to the era of new media,it marks the transformation of a cultural form and the formation and expansion of a new communication concept.Since the 21 st century,with the deepening of people’s understanding of the design from two-dimensional plane to four-dimensional space and time,various dynamic works that can carry a large amount of information and have an interactive trend have gradually occupied an important position in the field of visual communication.Due to the characteristics of time dimension,motion posters endowing visual language with unique context,strengthen the situational visual experience and interactive experience,and better meet the requirements of people to obtain information through various visual media supported by modern new media technology.Based on the exploration of the motion poster’s inheritance of traditional poster visual language,this paper discusses the relationship between media and poster innovation based on the development of dynamic form.After reviewing the limitations of traditional posters in terms of information transmission,this paper explores how motion posters can visually expand our thinking.To study the trend and key factors of establishing visual communication relationship in motion posters of innovative forms.Based on the internal relationship between dynamic visual language and human perception experience,this paper explores how designers visually interpret and communicate in motion posters.After understanding the diversity of information presented in motion posters,it is hoped to improve the perceptual communication in motion posters with the synesthetic effect of visual and auditory.