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A Business Plan Of YX Internet Plus Wisdom Temple

Posted on:2020-02-02Degree:MasterType:Thesis
Country:ChinaCandidate:L Z HuangFull Text:PDF
GTID:2415330572469669Subject:Business management
Abstract/Summary:PDF Full Text Request
China is a country of multi-religions with belief freedom.Nowadays,it has formed a basic pattern of coexistence of five major religions and a large number of folk beliefs,namely,local religion-Taoism and foreign religion-Buddhism,Islam,Catholicism and Christianity.The economic activities generated from religion and folk beliefs run tihrough the developmental history of human civilization and religion.It is no exaggeration to say that they are the oldest"traditional industries".Their huge economic size and unique operation mode are everlasting.Now that the Internet has been integrated into every aspect of people's work and life,the conjunction of religion and folk beliefs with the Internet will become more and more closely.This paper uses the theory of entrepreneurship management to find potential business opportunities through on-the-spot visits and studies of different religion and folk belief organizations.In terms of questionnaire and analysis,the establishment of data model origin enable us to use statistical tool such as descriptive statistics,correlation analysis to clarify the market pain points,furthermore,to develop and implement customer value propositions.In this way,the "Internet plus Smart Temple"ecosystem,which is based on the Internet and the technology of four party payment,is built to provide products and services including mobile Internet software system,Internet of things hardware and operation support service to help customers adapt to the changes of society and technology.Based on the marketing STP theory,we analyze the market segmentation,target market and market positioning.According to the Porter Five Force model,we have formulated the company's by studying competitive environment.In this way,the founding team was gathered,a company was established,A Marketing plans was formulated,A KPI-based performance appraisal programs was worked out.And yes,we pushed the company forward steadily.By means of business model construction and financial calculation,YX company intends to sell 10-20%equity in exchange for angel round financing of 3-6 million RMB.The fund is mainly used for marketing,R&D,staff recruitment and working capital enrichment.Engaging in religion and folk beliefs industry,we,as a company,should always be in awe of belief.In addition,Catering to the state's management system,obeying social order,abiding by the laws and regulations,in accordance with religious rituals is a must for us.So that this company can explore and master its rules,do well in the combination of"Internet plus"religion and folk beliefs industry,accordingly,seeking for business opportunities within it.
Keywords/Search Tags:Internet Plus, Smart Temple, Religion and Folk Belief
PDF Full Text Request
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