Research On The Integration Of Cultural And Creative Industries And Tourism Industry In Urumqi

Under the background of cultural progress and economic development,China’s cultural and educational undertakings have continued to advance,national cultural literacy has continued to improve,and people’s demand for cultural and tourism-related products has diversified.The traditional tourism industry is also facing the challenge of transformation and upgrading,from sightseeing to deep experience,private custom,personalized and other tourism methods.Therefore,promoting the integration and development of the cultural and creative industries and the tourism industry,promoting the resource sharing and collaborative creation of the cultural and creative industries and the tourism industry are not only the problems studied by the academic circles,but also the cultural and creative industries and the development of the tourism industry under the background of industrial integration.The inevitable requirement.This paper reviews the relevant literatures of cultural and creative industries and tourism industry,and combs the research status of cultural and creative industries,tourism industry and industrial integration,and comprehensively applies various research methods such as property rights theory,system theory and industrial chain theory to culture.The integration mechanism and integration model of the creative industry and the tourism industry were discussed.On this basis,this paper selects the tourism statistics of Urumqi from the period of 2007 to 2017 for the development of cultural and creative industries and tourism industry in Urumqi,using the evaluation index system to build,weight determination and coupling degree measurement.The level of integration of cultural and creative industries and tourism industry in Urumqi,and the development of the coupling of culture and tourism industry in Urumqi through the evaluation of development level,analysis of coupling degree,analysis of coordination degree and synchronization analysis.In the end,this paper proposes the following three countermeasures: First,relying on the scale advantage of the tourism industry to promote the development of cultural and creative industries,mainly to expand the development space of cultural and creative industries,open up new markets and new resources for cultural and creative products,and innovate cultural and creative industries.Development mode,creating a comprehensive cultural leisure district with creativity;Second,relying on the creativity of the cultural and creative industry topromote the development of the tourism industry,mainly including mining regional cultural connotations,innovating tourism culture performing arts products,integrating local cultural resources,and holding cultural tourism festivals.Activities,relying on rich cultural resources to enhance the competitive advantage of tourism products;Third,the combination of cultural and creative industries and tourism industry to promote long-term development of social economy,mainly through deepening industrial cooperation,creating a "brand culture" in Urumqi,creating a large The industrial system is to achieve coordinated development between industries,and continuously optimize the industrial integration environment to promote the deep integration of the cultural and creative industries and the tourism industry,and ultimately realize the sustainable development of the Urumqi economy.