From The Perspective Of Intercultural Communication,the Stylistic Presentation Of Eastern Western Monthly Magazine

In the first half of the 19 th century,protestant missionaries in China founded Chinese-English newspapers,aiming to spread the culture of east and the west and help to preach.Their newspaper activities played a very important role in the sino-western cultural exchange and cross-cultural communication in modern China.As the first Chinese newspaper published in China,Eastern Western Monthly Magazine was born under the background of China’s complicated social environment and huge differences in social and cultural levels.It has a wide spread and deep influence,and its status and social influence are self-evident.In the process of founding the magazine,western missionaries,out of the consideration of "everyone is equal before god",and in order to further expand the communication scope of the newspaper,consciously used different styles in different columns and communication contents.There are obvious characteristics in the use of style in Eastern Western Monthly Magazine records and biographies.Karl Friedrich August Gützlaff uses classical Chinese to advocate god and western thoughts,and USES Confucian classical aphorisms to assist.In the news,the introduction of western advanced things,with the use of vernacular language so that more people can read;In addition,Karl Friedrich August Gützlaff also combined classical Chinese,vernacular Chinese and dialect for publication writing,so that the upper scholar-officials,down to the ordinary people can find in the journal suitable for their own reading chapters.In order to explain various western affairs,Karl Friedrich August Gützlaff used cross-style news language in his articles.Although not all of the cross-style news language is intended by Karl Friedrich August Gützlaff,the cross-style news language has been formed under the combined effect of cross-cultural communication,non-native language use and cross-cultural communication,which has exerted a certain influence on the development of modern Chinese journalism.With the continuous evolution of Chinese society,the trend of "from classical Chinese to vernacular Chinese" has become irreversible.At the same time,the call of “secularization " of the newspaper is also growing,and the choice of style of “Eastern Western Monthly Magazine biography" plays a powerful role in promoting and foreshadowing.