Research On User Experience Design Of Mobile Brand H5 Advertising

With the progress of science and technology,great changes have taken place in mobile advertising form,HTML 5 technology brings a new form of mobile advertising,mobile terminal H5 advertising to its experience to become one of the most popular forms of advertising,with the expansion of the mobile end market,more and more brand will marketing focus on mobile ads,and more focused on the social APP,mobile terminal type brand H5 advertising is on social APP to share,so highly brand side's favour.This topic takes mobile terminal brand H5 as the research object,takes the user experience level of mobile terminal brand H5 advertisement as the basis,and starts the corresponding research with the user as the entry point,summarizes the design strategy of mobile terminal brand H5 advertisement,and further supports the theoretical research with the practical content.This paper is divided into three parts.The first part is chapters 1 and 2,which use the literature research method to sort out the definition classification and expression form of mobile terminal brand H5 advertisement in detail.Using comparative analysis method,the mobile advertising,PC advertising,and traditional advertising comparative analysis,mobile advertising has the advantages of strong dissemination mobility.Then it analyzes that the advantages of mobile terminal brand H5 advertisement in mobile terminal advertisement are rich interactive experience advantages,compatibility advantages and social communication advantages.Meanwhile,the basic theories of user experience are sorted out.After literature review,the user experience structure is divided into hierarchical model,structural model,process model,measurement model and design model,among which the structural model is more suitable for mobile terminal brand H5 advertising.The second part is chapters 3 and 4.This paper USES the five experience levels in the structural model as the main basis for case analysis,and conducts in-depth exploration and analysis of the classic cases of brand advertising.Firstly,the design and analysis of mobile terminal brand H5 advertisement are carried out,and a large number of practical cases are used to conduct in-depth analysis of visual design and experience design,and then the user group structure and user characteristics analysis are carried out on the target user group of mobile terminal brand H5 advertisement.Taking this as the benchmark of the user questionnaire,we design the questionnaire and deeply analyze the survey results.Above the third part is chapter 5,the comprehensive study of mobile terminal brand type H5 advertising design principles,including user-centered interactive principle, brands into sex principle,interaction principle,sensory balance principle,simplifying the usability principle,reasonable cognitive principle,type of H5 for guide mobile terminal brands at the same time,put forward the high quality of visual design,the voice of the multi-dimensional design,interesting interactive design,the content of the emotional design and simple design method of hierarchical design.Finally,according to the design strategy of mobile terminal brand H5 advertising,the design practice is carried out and the classic design cases are analyzed to provide some practical reference value for the future research of mobile terminal H5 advertising.This article combines both at home and abroad to mobile advertising,mobile terminal H5,user experience design theory research review and practice cases,clear the characteristics of mobile terminal brand type H5 advertising and type definition summarizes the mobile end brand H5 advertising visual elements,analysis of its characteristics of the user,as the backing,summarizes the design strategy for mobile terminal brand type H5 ads,for mobile terminal type brand H5 advertisements provide certain reference significance.