Design Research On Location And Social Network Based Mobile Phone Advertising

With the development of combination in mobile phone and wireless Internet access, which has become an increasingly important way for people to acquire information, mobile advertising has made great advances. Mobile advertisement tends to find target customer more exactly with related advertisement content and interactive form of advertising, along with the high development of communication technology.The emphasis of the research and design in this paper is to establish the relevance between mobile advertising and target customer. It explores the influence on well-directed advertisement with regard to both location sensor and social network. By user research, mine user’s actual requirements in nature environment. Then push the advertising according with user’ s mental model. Get user’s data of location by location sensor. Get user’s general information, user’s social relationship and the preference data of user behavior by the research of behavior targeting. This paper takes method which combines the quantitative and qualitative analysis to study user’s requirements on mobile advertising, and creates the persona and the scenarios. Then conclude the service framework to satisfy the needs of the end user.At the end of this paper, the whole UI design of location and social network based mobile phone advertising is shown. Moreover, give the network model and business model after fully considering the benefit-based relationships between user, advertiser and service provider. Validate the significance of this research by user experience evaluation at the end.The creative point of this paper is that plugging the combination of location and social network to the service model of mobile advertising. With related theory of design, human computer, social psychology, consumer psychology and so forth, research the service model of mobile advertising from the standpoint of user experience.