Mobile Internet Research On Creative Advertising Form Attribute

In Contemporary society, advertising has become a part of the public view, it can not be ignored. With the popularity of mobile Internet technology and the rapid development of the creative economy, the public receive advertising information port is undergoing tremendous changes, in the spread of the mobile terminal creative advertising became important proposition of the development of advertising industry transformation. Mobile terminal as the carrier of the emerging creative advertising space aggregation and development platform, release, it is the formation, development and evolution of the social economy development and the transformation of the important power source. This study from the system unscramble the era background and technical basis of this kind of advertising, mainly by referencing each large network company to market in 2015, it as a case, advertising on the basis of the advertisement audience psychological attributes and audience research, fully and carefully analyze the mobile end how creative advertising through creative labyrinth, reveals the creative advertising needs to have a good mobile end of four types of specific features and form, and how they are in the process of advertising operation to establish good relationship with user interaction with the audience. The future of mobile Internet creative ads will with much more diverse ways, promote modern advertising industry chain, it can be make due contribution for social and economic development.