Research On Motivation And Satisfaction Of Art Exhibition Visitors

This paper mainly focuses on the " Michelangelo’s Sistine Chapel Exhibition Asia Global Tour " held in Shanghai(developed area)and the "Immortal Van Gogh 2.0" held in Nanning(less developed area)Case Study of Related Theory.Due to the different levels of economic and cultural development in both places,there are some discrepancies in the behavior of art exhibition visitors.Therefore,this article focus on the two exhibitions,to analyze the motivation and satisfaction of visitors in specific cases.In terms of the research methods,the survey of the two exhibitions was mainly conducted in the form of questionnaires and interviews,and the data were analyzed by using the SPSS to summarize the similarities and differences between the two exhibition respondents.As for similarities,the motives of the visitors from both places have been mainly based on the demand for art and the social platforms can effectively enhance visitor satisfaction.In terms of differences,the exhibition memorabilia played a significant role in enhancing the satisfaction of visitors in Shanghai.The overall atmosphere of the exhibition,the design of the exhibition album,and the display design were all significant in enhancing the satisfaction of Nanning visitors.The author also analyzes the reasons behind the data through the analysis of the characteristics of the exhibition and the social,economic,cultural and natural environments.At the end of the article,this article makes a brief exploration into the universality of the two exhibitions in the case studies,and recommends on making it possible to stimulate the audiences effectively through the differentiated marketing initiatives in the two exhibitions Exhibition needs and enhance the satisfaction of visitors.