Identifying Image Elements Of Canal Historic Blocks And Their Relations With Local Attachment And Satisfaction

When tourism enters the stage of popular daily consumption and becomes the rigid demand of people’s daily leisure life,people are increasingly pursuing novelty and uniqueness in travel.The Canal Historic and Cultural District is a natural and cultural landscape with historical sites,ancient buildings,a large number of original dwellings and small bridges,and many scenic and cultural districts are now undergoing renovation and integration into many modern elements.However,due to the rapid development of tourism and economy,the over-exploitation of historical and cultural blocks has made tourists feel a commercial and homogenous tourism space.The historical and cultural blocks of the Canal are more unique than other tourist areas and should be better utilized for development.Therefore,how to promote the sustainable development of tourism,what are the typical tourist image elements and the perceptions of tourists What is it,the relationship between the perception it forms and the satisfaction of tourists has become an urgent problem to be solved.This study takes the typical historical and cultural block of the canal,Qingmingqiao historical and cultural district as an example.Firstly,it extracts the tourist image elements of the tourists in the historical and cultural blocks of the canal and uses metaphor extraction technology to mine the stories behind the pictures.The extracted image elements are integrated to get the visitors’ perception of the neighborhood.Then it refers to the important theory of local attachment theory in "human-land relationship",making it a mediator variable and then further exploring the relationship between tourist perception,local attachment and tourist satisfaction.The final conclusions obtained through the research are as follows:(1)The typical image elements of the historical and cultural district of Qingmingqiao are: ancient architecture,Qingming Bridge,Nanchan Temple,historical remains,silk industry museum,ancient kiln group ruins,ancient canal,night scene,red Lanterns,bars,Nanchang Street,Nanxiatang shops,cruise ships,Jiangnan water towns,folk houses,ancient alleys.The perceptions formed by these imagery elements are centered on the canal,and finally the tourists’ perceptions of the Qingmingqiao historical and cultural districts are extracted by extracting the image elements of the tourists,and lay the foundation for the tourists’ perceptions in the following texts;(2)The perception of tourists in the historical and cultural district of Qingmingqiao has a significant positive impact on local attachment and satisfaction;(3)The local attachment of Qingmingqiao historical and cultural district has a significant positive impact on satisfaction;(4)Qingmingqiao history Visitors in cultural blocks have a significant positive impact on satisfaction through local attachment;(5)Different tourist demographic characteristics have different degrees of difference in visitor perception,local attachment and satisfaction.Based on the above conclusions,this paper puts forward suggestions for the development of Qingmingqiao historical and cultural district,strengthens the tourist perception with the canal as the core,builds the historical and cultural district of Qingming Bridge,creates local characteristics,enhances the satisfaction of tourists,pays attention to emotional connection,and enhances local attachment of tourists.sense.In order to contribute to the sustainable development of tourism in the historical and cultural district of Qingmingqiao.