Research On The Adjustment And Innovation Of Tourism Culture Industry Structure In Xi'an

In recent years,the Ministry of Culture and Tourism has explicitly called for the promotion of the integration of tourism industry and cultural industry.Under this background,Xi'an has issued many policies to promote the development of tourism culture industry,and has achieved certain results,but there are also many realities.problem.Among them,the most prominent is the unreasonable structure of tourism culture industry.Therefore,it is of great significance to study the structural innovation and development of tourism culture industry in Xi'an.With regard to the theory of tourism culture industry structure,this paper mainly uses Marxist theory and applies the theory of interdisciplinary theory of industrial economics and management theory,focusing on the supply-side reform and social mains in Xi Jinping's new era of socialist economic thought with Chinese characteristics.The contradiction transformation and the analysis of the two mountains theory,these related theories laid the theoretical foundation for the research of this topic.Through the analysis of relevant literature and data of Xi'an tourism culture industry structure,this paper finds that there are problems in input structure,industry structure,regional structure and product structure.Among them,the investment structure of Xi'an tourism culture industry mainly has the problems of unreasonable capital investment structure and insufficient investment in science and technology innovation;the industry structure mainly has the contradiction between the uncoordinated development of the six major industries and the actual demand of the tourism culture industry market.The regional structure mainly has the problem of high imbalance of industrial structure in the thirteen districts(counties)of Xi'an;the product structure lacks long-term planning and scientific guidance for products,blind development,and single form.This paper believes that these problems are closely related to the system,policy,market,and talents,mainly in the following:industry segmentation and industry barriers coexist,state-owned tourism culture enterprise system constraints;tourism culture industry industry policy imbalance,region The policies are not synchronized;the development speed of the industry market of the tourism culture industry is different,and the degree of development of the regional market is different;different industries have different understandings of the importance of talents,and the overall quality of the overall practitioners in different regions is different.In view of the problems and causes of the current Xi'an tourism culture industry structure,and based on the experience of Chengdu tourism culture industry structure adjustment and innovation development,this paper proposes to improve the policy and system,improve the investment and financing system,and reform and innovation.Management system,formulate reasonable planning;adjust the development and operation mode of scenic spots in the adjustment and optimization of industry structure,promote the characteristics of tourism accommodation and catering,promote the convenience of tourism transportation industry,strengthen the creativity of tourism and entertainment products,and innovate the form of festival and exhibition industry;Strengthen the transformation of concepts in the adjustment of innovative tourism culture industry structure,expand publicity,promote technological innovation,and optimize the talent supply structure.