Research On Tourism Space Production Of Urban Village Under The Perspective Of Semiotic And Consumer Culture

In the past 40 years of reform and opening up,the rapid development of urbanization has greatly promoted the social and economic development and industrial restructuring of China.However,due to the uneven development of space,a large number of urban villages have emerged,and there is an urgent need for governance,revitalization and upgrading.At the same time,with the continuous deepening of market-oriented reforms and the continuous advancement of new urbanization,the consumption culture characterized by mass symbol consumption and commodification has become the dominant logic of urban and rural space production,and some old spaces with historical and cultural characteristics have been culturally reconstructed and eventually developed into a tourism consumption space with special symbolic meaning and economic vitality.Zengcuo’an Village is a typical representative.In recent years,driven by Xiamen’s urbanization and tourism economy,Zengcuo’an Village has quickly been developed from a backward urban village to a well-known tourist village.It’s spatial form,structure and spatial significance is been driven by the profound power,capital and consumer culture hidden behind.Guided by the theory of space production,this paper analyzes the production and reconstruction process of Zengcuo’an tourism space in a diachronic manner.At the same time,using semiotic and consumer culture as the starting point,it analyzes the symbolic representation and practice of different spatial subjects in their dominant spatial dimensions,and then constructs the dynamically interactive logical framework of the three spaces of Lefebvre.The study founds:First,the production of tourism space in Zengcuo’an Village is the epitome of the social changes of traditional villages driven by urbanization and tourism economy,and is a diachronic process accompanied by the dynamic evolution of the overall social structure.With the change of the mode of production and the transformation of production entities from single to complex,Zengcuo’an Village has completed the development of the traditional fishing village,the spontaneous development of the urban village and the commercialization of cultural and creative tourism village with the transformation and refactoring of spatial form and structure.Second,the main body of space production follows the power,capital and consumer culture logic to carry out spatial representation and practice at the corresponding spatial level.This is a dynamic process of diachronic symbolic evolution and synchronic meaning negotiation and game.Under the dynamic mutual interaction of triple space,Zengcuo’an Village has become a tourist space with multiple symbolic meanings such as "ideal life utopia","The most literary and leisure fishing village of China","multiple co-governance and urban village management","commercial snack street",and its symbolic meaning continue to evolve with the(re)production of space.Third,Capital and consumer culture replace the power and become the dominant logic of space production of Zengcuo’an Village,which makes its traditional culture and literary atmosphere disappear and the spatial difference lacking.It eventually becomes a symbolic puzzle of "no difference" under the control of the consumer culture,which reveals that the possibility of its sustainable development is worth pondering.