A Study On Tourists’ Satisfaction In The Reconstruction Of “Production-Living-Ecology” Space In Traditional Village Tourism Destinations

Traditional villages are the heritage of China’s excellent farming civilization and carry the excellent Chinese traditional culture.Combining the development of traditional villages with tourism is an important path to regenerate the function of traditional villages and revitalize the development of traditional villages.Driven by tourism,the space of production,life and ecology of traditional villages changes,which leads to the reconstruction of community functions and heritage landscape of traditional villages.From the perspective of tourists’ perception,the evaluation of the spatial reconfiguration of traditional village tourism “Production-Living-Ecology”space has theoretical and practical significance for the selection of traditional village tourism development mode,and also contributes to the sustainable development of traditional village tourism.The paper selects Moraine Kou ancient village as a community-based traditional village tourism case study,Hougou ancient village as a community and scenic overlay traditional village tourism case study,and Huangcheng village as a scenic traditional village tourism case study.On the basis of relevant concepts and theoretical analysis,the “Production-Living-Ecology” spatial classification system for traditional village tourism sites is constructed,and the “Production-Living-Ecology” space reconstruction characteristics of the three traditional village tourism case sites are compared and analyzed based on Arc GIS software.The spatial reconstruction characteristics of the three traditional village tourism case sites were compared and analyzed using the network text analysis method to obtain the objective perceptions of tourists on the spatial elements of the three sites and analyze the satisfaction of tourists on the spatial reconstruction of the three case sites.It is found that the spatial classification system of “Production-Living-Ecology”space of traditional villages is different from the spatial classification system of traditional villages,which requires comprehensive consideration of the stage of local tourism development,natural environment,historical and cultural background of traditional villages,etc.The spatial function of traditional villages gradually transforms from a single type to a composite type,and on the basis of the original function of space,and Tourism function superposition,forming a functional composite space,showing new spatial characteristics and spatial elements.The spatial elements of tourism production include the production elements of scenic area management,facilities and services that create tourism income;the spatial elements of life include the public and private life elements of the residents of the tourism area;the spatial elements of tourism production and life overlay include the elements used by the residents for tourism production.Based on the “Production-Living-Ecology” space classification system of traditional village tourism sites,the “Production-Living-Ecology” space reconstruction characteristics of the three case sites are compared,and the study concludes that the "three lives" spatial reconstruction of the three types of traditional village tourism sites "The spatial reconstruction of the three types of traditional villages has common and different characteristics.The commonality lies in the fact that tourism leads to different degrees of changes in living,production and ecological spaces.The difference lies in: the community-based moraine mouth ancient village tourist place where living space dominates and tourism production space is less;the scenic and community overlapping Hougou ancient village tourist place where tourism production overlapping space dominates;the scenicized Huangcheng village where tourism production space replaces community living space,tourism production space dominates and living space is weaker,and the settlement heritage landscape is not complete.Using web text analysis and rooting theory methods to analyze web text data,the study found that there are differences in tourists’ perceptions and satisfaction with spatial elements of the three traditional village tourism case sites.By analyzing and comparing tourists’ high-frequency words and semantic networks,there are differences in tourists’ perceptions of spatial elements in different case sites.The strongest is the perception of tourism living space and tourism production space,firstly,tourists have high requirements for the overall living space of tourism places,and tourists’ perceptions in moraine kou ancient village focus on "original ecology","courtyard","villagers ","simplicity" and other living space elements,while the lowest degree of perception of such space elements in Huangcheng Village,tourists’ perception of living space in Hougou Ancient Village is stronger than that of Huangcheng Village;secondly,tourists have high requirements for the quality of tourism production space elements,tourists’ perception of Huangcheng Village is focused on "service","management","explanation" and other elements of tourism production space,while the perception of such elements of moraine mouth ancient village is not strong,and the perception of tourism production space elements of Hougou ancient village is The degree of perception of tourism production space elements in Hougou ancient village is not as high as that in Huangcheng village.Through the analysis of tourists’ emotions,it is found that the three case sites have unequal degrees of tourists’ satisfaction,firstly,tourists have the highest positive emotions towards the community-led moraine mouth ancient village tourist place,which indicates that traditional villages should pay attention to the preservation and development of living space elements in the process of tourism development,and the community-led traditional village tourist place is more able to meet tourists’ needs;secondly,tourists are second in satisfaction towards the scenic type imperial city village,but tourists have the highest satisfaction towards its tourism production This indicates that,in the process of developing tourism,it is necessary to improve and optimize the spatial elements of tourism production to meet the needs of tourists in all aspects.Finally,through the classical rooting theory analysis of web text data,a model of factors affecting tourists’ satisfaction in traditional village tourism places is constructed to suggest suggestions for the development of three types of traditional village tourism places.