A Study On The Impact Of Public Cultural Financial Input On Residents' Cultural Consumption In Jiangsu Province

The report of the 19 th national congress of the communist party of China(CPC)pointed out that the principal contradiction in our society has been transformed into the contradiction between the people's growing need for a better life and unbalanced and inadequate development.To further meet the spiritual and cultural needs of residents and improve the level of their cultural consumption is undoubtedly an important measure to solve the major social contradictions in China.Public cultural financial input is an important financial means for local governments to cultivate cultural consumption environment and residents' cultural consumption habits,and to influence residents' cultural consumption through improving residents' income level,enhancing residents' cultural consumption expectation and improving cultural consumption environment.In recent years,Jiangsu provincial government complies with the requirements of public cultural service construction in China,and is committed to improving local public cultural service system and improving residents' cultural consumption.This paper analyzes the current situation of cultural consumption of residents in Jiangsu province and prefecture-level cities,analyzes the influence mechanism of public cultural financial input on residents' cultural consumption,and then constructs a dynamic panel model by using panel data of 13 prefecture-level cities in Jiangsu province from 2014 to 2017,and discusses the impact of public cultural financial input on residents' cultural consumption from an empirical perspective.The research results show that: From the perspective of comprehensive effects,the public cultural financial input of local governments in Jiangsu province has crowding out effect on the cultural consumption of urban residents and rural residents.That is to say,increasing public cultural financial input does not significantly increase the cultural consumption of urban residents and rural residents.The increase of residents' income can significantly promote the improvement of residents' cultural consumption level,and the increase of rural residents' net income can effectively increase their cultural consumption.From the above research results,it can be seen that the unreasonable mode of public cultural financial input,the few types of cultural products and services and the substitution of public cultural products are the important factors that hinder the improvement of residents' cultural consumption.Residents have little awareness of cultural consumption and have not formed cultural consumption habits,so it is necessary to strengthen the guidance of residents' cultural consumption.Based on the above conclusions,in order to give full play to the public financial input culture in the cultural construction of leverage and guiding role,effectively promote the growth of residents' culture consumption,put forward the following Suggestions: first,Jiangsu province,the local government should perfect the financial input in public cultural way,exert its leverage,difference demand for residents to invest.Second,expand the supply and mode of cultural products and services,support excellent cultural enterprises in cities,enhance the supply quality of cultural products and services,increase the supply types of cultural products and services,and meet the differentiated cultural consumption needs of urban residents.We will continue to promote the development of cultural facilities that benefit the people in rural areas and combine them with policies to promote intellectual development in rural areas.We will raise the cultural level of rural residents and cultivate their awareness of cultural consumption.We should explore the characteristic rural culture,innovate traditional culture,and develop the characteristic cultural industry according to local conditions.Thirdly,digital media technology should be used to improve the communication and publicity methods of cultural consumption,improve residents' cultural appreciation,cultivate cultural consumption environment,and guide residents to conduct cultural consumption.Fourth,establish and improve the supervision mechanism of public cultural financial input to ensure the effectiveness of investment.Fifth,improve the social security system for residents,improve the income redistribution mechanism,increase the transfer income of residents,especially rural residents,so as to release the potential of residents' cultural consumption.