| The wedding industry has developed rapidly in the past ten years as a new industry,and is gradually growing into a brand-new sunrise enterprise.The rapid growth of wedding consumption has promoted the continuous expansion of the total supply of related markets,driven the rapid development of related industries and formed the wedding industry chain.For example,wedding car,wedding room,beddings,wedding photography,jewelry and gold,hotels,banquets,wedding performances.In a narrow sense,the wedding industry includes three stages——preparation before marriage,wedding celebration performance and honeymoon after marriage.This thesis defines the concept of wedding celebration performance for the first time,and analyzes the concept of wedding performance,which is an important part of the wedding industry.According to the survey,there are more than 400 wedding companies and thousands of performers in a county town in Guangyuan City.The branch of wedding performance has a large market share in the local area and has formed a certain industrial scale.Therefore,it has certain research value.In addition,the wedding industry has great differences and localization,and the local customs and behaviors in different regions are quite different.This thesis mainly discusses the industrialization characteristics of wedding performance in Guangyuan City,a remote region with large poverty-stricken districts and counties.Part 1 mainly discusses the development status of the wedding performance industry in Guangyuan city based on the industrialization theory including the development process,scale and structure of the local wedding performance industry,and the regional characteristics of the local wedding performance industry.Part 2 mainly discusses the main contents of the wedding performance industry including the composition of wedding employees,the evolution of wedding celebration programs,and the pricing and charging standards of wedding companies.Part 3 mainly studies the wedding performance industry in Guangyuan City from the perspective of cultural consumption including the influence of cultural consumption,the change of public consumption psychology and values on the wedding performance industry and the standards for consumers to choose wedding companies.Part 4mainly studies the brand construction of the local wedding performance industry,resource sharing among industries,market management,government supervision and many problems arising from the rapid development of wedding companies today.The last part hopes to give reflections and suggestions on the future development of the wedding industry in Chengdu based on the specific research on the wedding performance industry in Guangyuan City.If our wedding industry wants to develop by leaps and bounds,we must respect Chinesetraditional culture as the premise,follow the law of industry development,and perfect the construction of industry system.Furthermore,it is to keep pace with the times and innovate continuously in technology and service. |
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