The Dilemma And Solution Of Chinese Performance Art Industrialization From The Perspective Of Cultural Industries

"Culture industry" first appeared in the book Dialectic of Enlightenment coauthored by Horkheimer and Adorno. At the beginning, this term seemed to be derogatory. Later, it was finally recognized and now we are widely familiar with it. As a sunrise industry, cultural industry has been prosperously developed in China. During the "12th Five-year Plan" period, the added value of cultural industry in China is expected to account for4%of the GDP in the same period. At present, the reform of cultural system is also under way prosperously. However, there are still many difficulties in the performance art industry of China currently. From the external environment, the mass culture progress in China has impacted the performance art industry to a certain extent, and the too high performance ticket price has also caused that the masses refuse to consume the performance art works; analyzed from the aspect of internal contradiction, the art performance groups have met the great difficulties of "more personnel but less talents". Meanwhile, the phenomena that the artistic creation is out of touch and ignores the market demand also further deteriorates the course of art performance industrialization. In addition, the management status of performance market is also far from being satisfactory.Aimed at the dilemma of Chinese performance art industry, from the horizon of cultural industry, the author attempts to discuss the future road of Chinese performance art industry, so as to broach the subject and make a little contribution for the development of Chinese performance art industry. The author thinks that first, the deepening of cultural system reform does not only require to transform the planned system of cultural industry, but also requires to reduce the relying of performance art industry on the government; second, aimed at the different consumption groups, it is required to actively explore the performance market, the performance groups themselves should adapt to the market demand, and meanwhile, the government should transform the functions, adjust structures and integrate the resources; and finally, the performance art groups themselves should develop and improve and establish brand effect in terms of reorganization, redevelopment of organization culture and creation of brand. In addition, the author introduces the performance art support mode of American government, so as to provide references.