From Aesthetics To Consumption

With the increase of living condition,the majority of the masses of consumer demand for material is no longer scarce,and began to pursue the spiritual and psychological needs.So the consumption culture is coming,the development of art from the aesthetic to the public.This laid the foundation of a trend of fusion for artistic creation and commercial operation.Whether the commercialization of art the art closer to the pluralistic society,or aesthetic commodity goods to increase the added value of cultural distance,art and business more and more close,complementary,mutually beneficial symbiosis.In this paper,through the analysis of the commercial and commercial art aesthetic,art by Murakami Takashi business success as an example to demonstrate the art and commerce the importance and necessity of the fusion.The development trend of alienation and integration of art and commerce is not art but art.Although the fusion of artistic creation and the commercial operation of the back There is a voice of doubt,but only the correct understanding and reflection of the existing problems,in order to better establish and regulate the possible mechanism of the art of commercial operation.The first chapter of this paper mainly describes the development of the society in the era of consumption,in its development trend in the consumption era environment and art under the action of art to have to go to the public,aesthetic consumption.The second chapter to Murakami Takashi and the art industrialization for the successful integration of case analyzes Art and Commerce from two in terms of aesthetic art and commercial goods.In the third chapter expounds the mutual cooperation of art and Commerce for art,is important for business,and this integration also exist many deficiencies in the risk is worth noting.The fourth chapter focuses on the art industrialization,commercialization is the inevitable trend of the development of the arts,and how to adapt to this trend of development of art industrialization correctly,establish effective operation mechanism of commercial art.