| In recent years,"rural cultural tourism" has become a popular vocabulary and has also become a popular activity.With the rapid economic development,the strong support of national policies and the enthusiastic admiration of the people,the rural tourism industry has risen rapidly.Among them,in the Central Document No.1 issued by the State in 2015,it was clearly proposed to tap the value of rural ecological leisure,tourism,tourism,culture and education.Subsequently,in the Document No.1 in 2016,it continued to propose to vigorously develop leisure agriculture and rural tourism and adopt Subsidies,financial discounts and other methods to support the development of leisure agriculture and rural tourism;the 2017 Nineteenth National Congress report also proposed that rural tourism is an important part of rural revitalization.With the attention of the country and the enthusiasm of the masses,if rural tourism can have a longer-term development in the future,then the tourism form can not only stay on sightseeing,but must be closely integrated with traditional cultural resources with rural characteristics,so that each The village has its own characteristics,so as to attract more tourists.Nanshi Village,Yangxin County,is located on the bank of the rich river.The village has lush vegetation,good water resources ecology,and rich historical and cultural heritage.In October 2016,it was appraised as "2016 China’s Beautiful Leisure Village",and was selected by the local county party and county government as the venue for the second rural park Expo in Yangxin County.The government of Yangxin County is increasingly developing cultural tourism in Nanshi Village.Attention was paid to creating a cultural tourism area with the theme of "Nanshi Yuge",but at present,the development of rural cultural tourism in Nanshi Village is still in its initial stage.The development model and projects are relatively single,imitating other scenic spots,and nothing new.This article selects the Nanshi Village Cultural Tourism Scenic Spot in Yangxin County as the research object,and uses the field research method to initially understand the distribution and characteristics of the Nanshi Village Cultural Tourism resources;by searching and reading a large number of documents,the Nanshi Village cultural resources are further explored;Investigate and research the current development status of Nanshi Village Cultural Tourism Scenic Spot by questionnaire survey.Combining these methods,sort out some problems that hinder the future development of Nanshi Village Cultural Tourism Scenic Spot,and put forward specific suggestions for the future development of Nanshi Village Cultural Tourism.The main contents of this paper are as follows.First,based on understanding the current research status of "rural tourism","cultural tourism" and "rural cultural tourism"at home and abroad,clearly understand the significance of cultural tourism in Nanshi Village and the importance of developing cultural tourism in Nanshi Village Sex.Secondly,to understand the basic situation of cultural tourism in Nanshi Village through geographical overview,transportation overview,cultural overview,natural resources and other aspects.Based on this,a deeper analysis of the development process,construction status,economic status and other aspects of the Nanshi Village Cultural Tourism Zone is carried out,and the current status of Nanshi Village Cultural Tourism development is deeply analyzed.The third is to discover the problems in the development process of Nanshi Village Cultural Tourism Zone based on field visits,including insufficient infrastructure investment,single project structure of cultural tourism zone,weak awareness of fishery culture protection,insufficient development of fishery resources,and the quality of management personnel in the zone Low and lack of innovative awareness of featured products,weak propaganda,etc.Through the questionnaire survey method,collect local and foreign tourists’ knowledge of Nanshi Village,and observe the infrastructure and cultural characteristics of the scenic spot in person,based on the collected questionnaire survey and interview data,from multiple perspectives Analyze the cause of the problem.The fourth is to put forward a scientific development strategy based on the above analysis and the actual situation.The specific measures are to strengthen the infrastructure construction in the tourist area,pay attention to the diversity of cultural tourism projects,and adhere to the development and protection of fishery culture and fishery resources.The city’s characteristic brands and carry out innovative propaganda and promotion methods.This article hopes that by analyzing the case of Nanshi Village Cultural Tourism Zone,Nanshi Village Cultural Tourism Zone can get rid of the current predicament and help Nanshi Village Cultural Tourism industry develop more stable in the future. |
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