Analysis On The Perception And Attitude Of Red Tourism Impact Of Community Residents In The Red Army City Of Wangcang

From 2004 to 2017,the total number of red tourism receptions in China exceeded 7.4 billion,which became a new force in the tourism market.Red tourism is of great value to reverse the economic deficit of the old revolutionary areas,to promote the vigorous development of the industry,and to inherit the red cultural.The government of Wangcang County began to build the red tourism scenic spot of the Red Army City of China in 2004,it took 14 years to successfully create the national AAAA-level tourist scenic spot in January 2018.How to seize the opportunity to realize the sustainable operation and development of the Red Army City is the key task of the scenic spot at this stage.The perception and attitude of the community residents on tourism seriously affect the sustainable development of tourism destinations,which has always been a hot topic at home and abroad.However,red tourism in China has achieved remarkable achievements since its inception,but it lacks research examples on residents’ perception and attitude towards red tourism destinations.This paper attempts to explore the structural characteristics of community residents’ perception and attitude under the red tourism situation with the Red Army City of China as the research object,to understand the cognition of the residents,to provide decision-making basis for improving the residents’ attitude,and to supply evidence and guidance for the sustainable development of similar scenic spots.Firstly,this paper sorts out relevant domestic and foreign literatures and theoretical basis,determines the core area of the Red Army City as the scope,and analyses the current situation,which lays a foundation for exploring the perception and attitude of residents of Red Army City on the impact of red tourism.Secondly,the structure model of residents’ perception and attitude of red tourism impact is established,and the corresponding hypothecal relationship is drawn up.The model includes three levels: influencing factors,perceived content and support for tourism.It divides the influencing factors into two dimensions: residents’ benefit and community attachment,the perceived content is refined into the positive and negative dimensions.Based on the previous studies,this paper transforms the five potential variables into 27 observed variables,and designs the sacle of residents’ perception,combining qualitative description and quantitative assessment to validate the model and indicators.Thirdly,SPSS20.0 and AMOS23.0 were used to descriptive analysis,exploratory analysis and confirmatory factor analysis of the questionnaire data.The mathematical statistics were used to describe the basic laws and difference of residents’ perceptions and attitude towards red tourism,and to verify the model and hypothesis relationship.The results show that:(1)there are differences in residents’ perceptions and attitudes toward tourism impacts under different demographic characteristics;(2)the positive perception(M = 3.80)of the community residents of Red Army City is stronger than the negative perception(M = 2.98),and their attitude is positive(M = 4.13);(3)there is a significant influence relationship among individual benefits,community attachment,positive perception,negative perception and residents’ attitude.Finally,according to the results of the questionnaire analysis,combined with the reality of the Red Army City,9 development proposals were drawn up from the three major construction paths of community tourism construction,residents’ benefit and ecological cultural environment governance.