A Study On The Relationship Between Perception And Attitudes Of The Impact Of Tourism On The Residents Of Ethnic Culture And Tourism Towns

Academics are increasingly concerned about the impact of travel on destinations and the impact on their destination residents.People's perception of tourism impact attitude is the key to tourism development,understand the residents' cognition of the impact of tourism to help governments and developer to understand the impact of tourism effect,reduce the conflicts between tourists and residents,make timely development plan,get the residents' support for tourism,to make the sustainable development of tourism is sustainable.This paper firstly defines the basic concept through literature review,and makes clear relevant research progress.Then based on the social exchange theory and social cognitive theory reference to previous studies,put forward tourism influence perception,satisfaction and the relationship between the residents' support for the development of tourism will assume that,at the same time,scholars were used respectively to April and she was(AP&Crompton,1998)of tourism impact perception scale,Lankford,Howard's travel support will scale questionnaire design,selection of ten national culture tourist town of hunan province as the research object,the questionnaire survey to test hypotheses to obtain basic data.Using SPSS 17.0 statistical software for data analysis,the correlation analysis between variables indicates that tourism influence perception,residents' satisfaction and residents'willingness to support development tourism are significantly correlated.The verification of regression model proves that the residents' perception of tourism influence is significantly related to the residents' satisfaction,and the influence perception of tourism is significantly related to residents' willingness to support.The linear relationship between residents' satisfaction and residents' willingness to support is remarkable.Residents of different individual attributes affect the perception of tourism,support for tourism development of the will of variance analysis showed that different ethnic groups,residence time and the relationship with tourism,firm size,age,education,monthly income of residents in will affect the perception of tourism,tourist support were significant differences.Based on the research conclusion,put forward Suggestions:meet residents' support will influence factors of diversity,attaches great importance to the ethnic cultural tourism small town residents of attributes,and pay attention to attaching importance to ethnic attribute of residents in ethnic cultural tourism town and different demographic characteristics of residents of tourism impact perception differences.