Research On Derivatives Of Chinese Sculpture Art

The concept of sculpture derivatives originated from the western art shops and was well known as the rise of the Chinese art derivatives market."X+Q Art" is a relatively successful sculpture derivative company in China.Its development experience has some certain reference value for the development of domestic sculpture derivatives industry.This paper mainly studies the "X+Q Art",attempts to explore the status of the Chinese sculpture derivatives industry through the study of "X+Q Art" and summarizes the impact of the successful mode of "X+Q Art" on the Chinese sculpture derivatives industry.The paper is mainly divided into three parts.The first part uses the methods of literature analysis and field investigation.It intends to introduce the general situation of art derivatives through the analysis and collation of related materials,sort out the development status of Chinese sculpture derivatives,and explore the reasons for the rise of "X+Q Art" in China and the development experience of "X+Q Art".The second part is the key part of this paper.First of all,by using the method of formal analysis and focusing on the design strategy of the development of sculptural derivatives by “X+Q Art”,the development strategy of "X+Q Art" is summarized into two aspects: emotional strategy and symbol extraction strategy.Secondly,the reference design psychology and the relevant theory of visual perception will be analyzed from four aspects: product form,color,size ratio,material.Finally,through interviews and field investigations,it is learned that "X+Q Art" sells products adopting the ways of self-supporting and agency,that "X+Q Art" promotes brand through exhibitions and cross-border cooperation.By combining the status of China's sculpture derivatives,the third part summarizes the factors of the success of "X+Q Art" and analyzes the enlightenment of product development,business operation and personnel training which "X+Q Art" brings to Chinese sculpture.