Design Of Clay Sculpture Art Derivatives In Gaomi Niejiazhuang

As a traditional folk art,Gaomi Niejiazhuang clay sculpture not only represents the local characteristics of Shandong folk art culture,but also has a high artistic value,and its art form and characteristics have a strong folk art atmosphere.However,with the development of society,Gaomi Niejiazhuang clay sculpture is gradually forgotten by the public as a traditional clay toy,facing the dilemma of "marginalization" and the real problem of inheritance and development.In order to make better use of the folk art characteristics of Gaomi Niejiazhuang clay sculpture,and to translate its aesthetic value and cultural connotation into real life,this paper explores the new path of inheritance and innovative development of folk art by studying the design of Gaomi Niejiazhuang clay sculpture art derivatives.The design of art derivatives can not only increase the added value of traditional folk art,but also combine with Internet+ and big data technology,so that traditional folk art can be widely applied to the modern life of the public,and can also promote the inheritance,innovation and transformation of traditional folk art.Plus,under the current rural revitalization strategy,designing art derivatives in line with the public and the market is of certain significance to promote and inherit local folk art in Shandong,thus giving traditional folk art a new lease of life.It can not only bring traditional folk art back to the public view,but also activate the development of rural economy,improve the local brand value effect,enhance local cultural self-confidence,and seek a new sustainable development path for the inheritance and innovation of Gaomi Niejiazhuang clay sculpture.This paper briefly outlines the traditional craftsmanship and development status of Gaomi Niejiazhuang clay sculpture,and elaborates on the design strategy of Gaomi Niejiazhuang clay sculpture art derivatives in the light of the current public living condition,and develops specific design practice to link with modern design while maintaining tradition,so as to realize the modern transformation of Gaomi Niejiazhuang clay sculpture.The design strategies proposed in the article enrich the design concept of Gaomi Niejiazhuang clay sculpture derivatives to a certain extent,and also provide new ideas for the inheritance and innovation of Gaomi Niejiazhuang clay sculpture.